About Us

Tools Are Our Passion

Equipment Is Our Expertise

Meet The Team

We're proud of who we are, where we've been, and where we're going.

Read more about our leadership team or find your sales representative below.


Starting with a big 3 EIFS manufacturer in 1985 then with a multi-yard distributor in the 90’s, Craig went on to be Vice President of sales and marketing for a tool and CNC equipment wholesaler from 2005 until starting BEROXpert North America in 2018. Craig is a local dive food hound, loves Irish football and MLB Cardinals.

Raul Rendon

Sales Equipment and Tools

Raul is an Atlanta native, he is a great, big brother to his three siblings, he is a gamer and fluent in Spanish. He has a solid background in Customer Sales and Service.


Operations Manager

A third generation painter, Steve worked for his Father in the Amish country side of Ohio. After attending school for agricultural and industrial mechanics, he embarked on a long career in procurement and logistics. A proud dad of four boys, he enjoys spending time with his family. Between working and family time he has been in various bands touring across the USA. Music being a big part of his life he runs security at various local venues. These days his horse is the two wheeled Harley type.


Brand and Social Media Coordinator

Madison has been instrumental in building our social platforms and outreach through creating interesting, educational, and sometimes humorous videos for our brands. Her bubbly personality is contagious. She earned her Bachelors Degree with a focus in Business Marketing from Auburn University. War Eagle.


Sales Representative

With a strong history of sales, he started out selling thermal controls in the 1980’s to electronic packaging in the 1990’s, and early in the 2000’s selling machines and equipment. A transplant to Georgia, Tom has a degree in economics and an MBA. Tom and his wife raised two lovely adults and are now the proud grandparents to an energetic little fella. His hobbies are photography, canoeing, and traveling.


Sales Representative

For 35 years Jeff and his wife have lived the dream in sunny south Florida after graduating from the University of South Florida. Over the last 20 years he has been in the sales and technical field for drywall, stucco, and EIFS becoming a go-to pro in this field. When not riding his Goldwing, he is a tortured Miami Dolphins fan. He enjoys catching a MLB or minor league game while traveling or vacationing with family. Jeff brings his professionalism and customer centric focus to customers across Florida, North and South Carolina


Sales Representative

Our Texas A&M Aggie grad has been in the construction trades since 1984 spending his time with a major metal supplier for the stucco, EIFS, drywall, and plastering trades. In 2016 he opened his own rep agency through which he handles Arkansas, Louisiana, Oklahoma, and Texas for us. His downtime is spent watching sports, especially college football, playing golf, and traveling with his family.


Sales Representative

Before coming to the construction sales industry where he has been for over 30 years, Steve was a Captain of a fishing boat on the Bering Sea. He is a trusted sales and architectural representative and consultant covering Oregon, Washington, Idaho, Montana, and Alaska as well as British Columbia, Alberta, and Ontario in Canada. He is fully dedicated to helping fit customers with their needs. In his free time, he enjoys reading and traveling and is a fantasy football wizard.

It's your business. Buy the best.

We know that your business isn't just a business. It's your dream. Your passion. Your legacy. We know the feeling, because that's how we feel about our business too. It's what drives us to find the absolute best tools and equipment that exists. If we can't find it, we make it.

Make sure that your work stands out above the competition by buying, stocking, and working with the best.

Want to check out our full line catalog to see for yourself?

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